Letterhead, envelope, business card
This was a fun project as it involved taking an existing b/w, type-only logo and giving it a twist more representative of the company's dynamics. As an ultrasonic probe manufacturer Sound Tech already used recursive parentheses to imply sound waves. We emphasized that by adding the concentric blue circles around the logo, then set off the blue with the dynamic red stripe.

This treatment has been used on everything from large trade show displays to tee-shirts for employees, embroidered golf shirts and key chains and coffee mugs for clients.